Part documentary and part how-to. A struggling musician uses his PC to produce his own album and winds up with a stack of 800 CDs in his apartment. Now what? How does he get anyone to buy them? He turns his camcorder on, and records his journey into music promotion and small time marketing. He tries flyers, bar gigs, street corner handouts. Eventually he goes to a seminar for indie music promotion, and for the rest of the documentary he records the results of following what he learns at the seminar. It’s a good crash course in Music Marketing 101, perfect for any indie band. You really should hear what works. I think there are enough general purpose lessons that any artist should watch this and learn. There’s no formula. The film’s seminar leader can’t repeat too many times: it’s all about tapping into the inner authentic you, doing things in a way that is appropriate for you and your creations. Following this injunction, the musician-filmmaker does sell out his 800 CDs by the end of the film. Now he has a stack of 800 DVDs of this indie film to unload, but he knows how to do that. For example, he got one to me.
2007, 84 min.
Available from the Chris Valenti’s website